About

Good design works everywhere.

Hi, I’m Cari ✌🏽

I’m a freelance Creative Producer, Art Director, and Graphic Designer with over 10 years of experience.

I work across fashion, lifestyle, interior, and a wide range of other industries — creating brand identities, visual systems, editorials, campaigns, and content productions from concept to execution.

Alongside my freelance work, I’ve founded two independent brands: MANIQ and MAU Boutique Bali.

I love design in all its forms — building brands, shaping visual worlds, and translating ideas into strong, thoughtful visuals.

Let’s connect 💌 carileflocon@gmail.com

 

2021 - today

Freelance Creative I Worldwide

Clients: Closed, AboutYou, Tchibo, PATRIZIA Investments, HugoBoss, Zalando , NIVEA, CK Koenen, Beetz & Partner, STMNT San Francisco, Retsma and many more.

Creative Production: Creative concepts for photo productions, lighting concepts for e-commerce, supervision of photo and video productions on location and in studio, artist scouting and model booking, training and education for art directors, retouching, and team leadership.

Graphic Designer: Brand and creative identity design, logos, editorial design, style guides, social media content from concept to final visual, brochures, data sheets, exhibition design, presentation design, website design, and online banners.

 
 

2021 - 2021

Teamlead Fashion Scholz and Friends I Hamburg

Main Tasks: Teamlead, capacity planning, client service, look development, creative-direction, budget management, pre- and post production, editorial design.

2019 - 2020

Head of Art Orendt Studios I Hamburg

Main Tasks: Teamlead, studio leading, capacity planning, vacation planning, client service, look development, budget management, pre- and post production, pitches.

 
 

2018 - 2019

Digital Art-Director Yours Truly I Hamburg

Main Tasks: Creative concepts and ideas for social media, production of digital campaigns, photo- and film-direction, design in video and image, instructing junior levels, client service.

2017 - 2018

Art-Director ThodePohlai I Hamburg

Main Tasks: Creative concepts, design of print and online media, planning of fashion shoots, photo direction, retouch and final artwork of print media, creation of presentations, client service.

 
 

2014 - 2017

Art-Director Jung von Matt I Hamburg

Main Tasks: Management of junior levels, conception of TV commercials and campaigns (print & online), organization of shootings, art-direction, creation of presentations including the presentation at client meetings.

2013 - 2014

Intern Editorial Design GLAMOUR Condé Nast I Munich

Main Tasks: Editorial design, shooting supervision for beauty and stilllife, trend scouting, cropping of images, creating collages.